Host Terms for Face Matching
Version 2026-09-01 · Last updated: September 1, 2026
These terms apply only if you switch on face matching for one of your events. They sit alongside our Terms of Service and the face matching notice we show to guests. If you never turn the feature on, none of this applies to you.
You accept these terms in the app, by ticking a box before the one-time purchase. We record that acceptance on our servers together with the version of this page, so both of us can see later what was agreed.
1. Who is responsible for what
You are the organiser of your event. You decide who is invited, who takes photographs and what is photographed. In data protection terms that makes you the controller for the photos in your album and for the decision to use face matching. We run the service on your instruction, which makes us the processor.
This is not a formality we invented. It reflects what actually happens: we never see your guest list, never choose your venue and never decide what gets photographed. You do.
2. What you confirm when you switch it on
- You decide who is invited and photographed at the event.
- You will tell your guests that face matching is on. The app gives you two ways to do it and you should use both: wording you can copy into the invitation, and a line printed on the table card. This matters because people in your photos may never open ShareCam at all — your notice is the only way they learn about it.
- Your event is not taking place in Illinois, Texas or Washington.
- You understand that face data is processed by Amazon Web Services in Frankfurt, Germany, and deleted when you switch the feature off or the album is deleted.
- You are responsible for following the rules that apply where your event takes place.
3. What we do regardless of what you accept
Some protections are ours to keep, and your acceptance does not remove them:
- Every guest still decides for themselves. Face matching is off for each guest until they read a separate notice and agree to it. Your acceptance is not consent on their behalf, and it never will be.
- Declining costs a guest nothing. They keep full access to the album.
- Nobody gets a "people" list. You cannot look a guest up. Like everyone else, you can only search using your own selfie.
- We keep the feature switched off where we cannot run it properly, whatever you accept here. See section 5.
4. Your undertaking to us
You agree to inform your guests as described in section 2, and to use the feature only for your own event. If a claim is brought against us because you did not tell your guests, or because you used the feature somewhere you told us you were not, you agree to cover the cost of that claim.
We will be straight with you about the limits of that promise. It settles matters between you and us. It does not bind your guests, and it does not stop anyone bringing a claim directly against us. That is exactly why the protections in section 3 exist and why some places stay switched off no matter what.
5. Where the feature stays off
Face matching is switched off for anyone in Illinois, Texas and Washington. Those states give people the right to sue directly over biometric data, so an agreement between you and us cannot protect the person in the photograph. It is also off in a small number of countries that require this kind of data to stay inside their borders, which no contract can change.
If we cannot tell where someone is, the feature stays off for them. We would rather withhold a convenience than guess.
6. Ending it
You can switch face matching off at any time from the event's Face tab. Doing so deletes the face data for that event. Deleting the album deletes it too. The one-time purchase is for a single event and is not transferable to another one.
7. Questions
Write to [email protected]. If you are a guest rather than a host, the page you want is the face matching notice.